In a recent article from Entrepreneur, Adam Enfroy details how he turned his side hustle of a blog into a full-time career. He explains that he accomplished this by scaling his blog like a startup, and focusing less on writing content. Adam Belardino, Startup Strategist, dives into this unique approach to the blogging dream:
Blogging, for some writers, transitions from a hobby into a business. For others, it fizzles out before the spark even starts. Adam Enfroy explains that if you want to turn your blog into a sustainable career pursuit, you’ll have to treat it like a business from the get-go. Here are key takeaways from Enfroy’s interview with Entrepreneur on the subject:
- Treat your blog like a startup
- Focus on scaling more than writing content
- Don’t be afraid to outsource; “Jeff Bezos didn’t write every word for Amazon… [you shouldn’t have to do everything [yourself].”
- Determine whether or not your blog can actually make money (hint: keyword research)
- Mistakes are okay!! Trial and error is key to the process